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27 July 2021

Beauty and the Bitcoin: Female-focused brands accept crypto payments driving adoption

Beauty and the Bitcoin: Female-focused brands accept crypto payments driving adoption


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Ann McFerran, CEO and founder of Glamnetic — a magnetic eyelash beauty brand — told Cointelegraph that the company now accepts Bitcoin, Ethereum (ETH) and Dogecoin (DOGE) through a recent partnership with Bitcoin payment provider BitPay.

Sanja Kon, CEO of Utrust — a banking system for crypto payments — told Cointelegraph that educating women around crypto depends heavily on a brand’s ability to reach their consumer base with the correct educational tools:.

McFerran also noted that Glamnetic has started creating TikTok videos to educate consumers on cryptocurrency, which can make a big impact given the notion that younger consumers are more likely to own crypto.

Aubrey Strobel, head of communications at Lolli — an online Bitcoin rewards platform — told Cointelegraph that the company works with leading retailers including Sephora, Ulta, EM Cosmetics and Glossier.

This notion is highlighted in a recent report from The Defiant, titled “Global Report on Women, Cryptocurrency and Financial Independence.” In this document, a woman named Christine noted that she occasionally learns how to manage cryptocurrency by practicing with small transactions.

McFerran shared that Glamnetic has already processed a handful of crypto transactions from women consumers

Yuvi Alpert, founder and CEO of Noémie — a jewelry company that also recently incorporated crypto payments — also told Cointelegraph that the brand has currently only seen crypto sales with their female customers

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cointelegraph.com
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