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31 July 2021

DraftKings NFT Marketplace Will Be Exclusive Home of Tom Brady Crypto Collectibles - Decrypt

DraftKings NFT Marketplace Will Be Exclusive Home of Tom Brady Crypto Collectibles - Decrypt


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The company announced today it will launch DraftKings Marketplace later this summer, and that it will be the exclusive home for buying, selling, and trading NFTs from Autograph, football legend Tom Brady's NFT site he announced back in April.

DraftKings will launch its NFT site with a drop of new NFTs from Autograph.

While Autograph will not yet say which athletes will have NFTs at first, its site already asks users who create an account to "choose who to watch," and the choices are Brady, Woods, Osaka, Jeter, Gretzky, Hawk, and Lionsgate, which gives an obvious sense of who Autograph's first NFTs will showcase.

Indeed, DraftKings has 1.5 million monthly paying users; compare that to the 174,000 total active traders in the past month on Axie Infinity, the top NFT site of the moment, according to DappRadar.

DraftKings Marketplace will appear as another section of the existing DraftKings site and app, and users will use the same wallet they use for DraftKings contests and pay in U.S.

NFTs from Autograph on DraftKings Marketplace will be minted on an Ethereum Layer 2 sidechain, and by the end of the year DraftKings will add functionality to transfer their NFTs to the Ethereum blockchain, but Kalish says, "We think there will be little reason to do that, because the DraftKings Marketplace will have a tremendous amount of users, and usually what people want is a lot of eyeballs on it.".

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