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08 July 2020

Facebook's Calibra Rebrands to Novi, Details Wallet Tie-Up With WhatsApp - CoinDesk

Facebook's Calibra Rebrands to Novi, Details Wallet Tie-Up With WhatsApp - CoinDesk


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Novi also comes with a design revamp that is said to represent “the fluid movement of digital currencies,” but maintains an element of the Libra icon in its logo.

The digital wallet will operate as a standalone app, as well as providing interoperability with Facebook’s social messaging apps Messenger and WhatsApp.

The wallet and future financial services for the project will now be operated by a new entity, Novi Financial – a Facebook subsidiary that, it said, will operate independently from the social media giant at its Menlo Park, California, headquarters.

In 2019, Facebook’s CEO, Mark Zuckerberg said his company, which leads the Libra Association, would quit if the project were released prematurely.

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