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23 June 2021

Google reversing crypto ads ban a testament to blockchain market maturity?

Google reversing crypto ads ban a testament to blockchain market maturity?

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The term “unpredictable” has almost become synonymous with the crypto industry at this point, as was on full display recently when technology juggernaut Google decided to un-ban digital asset exchanges from using its advertisement services after a lengthy period of almost three years. .

In terms of the requirements that exchanges looking to advertise on the platform need to satisfy, Google requires applicants either to be registered with the Financial Crimes Enforcement Network, of FinCEN, as a money services business (with at least one state as a money transmitter) or with a “federal or state-chartered bank entity.”.

Anyone who has been remotely following crypto over the last few years knows that Google has continued to confound the world with its strange policies surrounding the digital asset market, with some even claiming them to be “biased and unfair.”.

Anton Bukov, co-founder of DeFi platform 1inch Network, told Cointelegraph that big-name players like Google are slowly but surely beginning to realize that the current decentralized finance boom is being driven by real projects that are backed by technologies whose scope extends far beyond the limitations of even their associated projects

The fact that Google ads are constantly seen by hundreds of millions of users who previously might not have had any contact with the cryptocurrency market at all is extremely striking, especially when one considers that DeFi is still growing, by and large, without the support of any mainstream advertising, but rather the old-fashioned word-of-mouth route

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