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18 January 2021

Rebrand of Facebook's Libra Association to Diem Hits Snag - Decrypt

Rebrand of Facebook's Libra Association to Diem Hits Snag - Decrypt


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It looks like someone at Libra Association forgot to run a Google search before it rebranded to Diem Association.

A London-based FinTech startup by the name of DIEM is contemplating legal action against Diem Association and/or Facebook over the use of the Diem name, according to reporting from European FinTech publication Sifted.

Diem Association, formerly known as Libra Association, is the governance body for the blockchain-based Diem Network, formerly the Libra Network, upon which stablecoins tied to national currencies such as the dollar could run.

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