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Thursday

20 February 2020

The Blockchain Approach to Customer Relationship Management

The Blockchain Approach to Customer Relationship Management


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An average company in the United States ​believes​ that up to 25% of its entered data is inaccurate, creating customer misinformation rather than customer insights.

It takes an entire revamp of all customer data touchpoints — from making it easy to enter, access and analyze data to being able to securely share that data and collaborate across businesses and industries.

Overcoming the sluggish pace and prohibitive pricing of traditional CRM technology as well as adapting to shifting market trends and customer needs requires a new infrastructure for delivering and connecting data and services — blockchain can be that solution.

​Nucleus.Vision​ is currently giving businesses access to real-time customer insights via their ION IoT sensors that capture granular data such as footfall per department and time spent in a specific section of the store.

Loyyal, a blockchain loyalty platform that services some of the Fortune 500 companies, is continuing to expand globally, with added investments from Line, Recruit Co.

To help connect all of these ecosystems and more, Cere Network has extensively restructured its CRM platform by creating a network allowing interoperability between all business partners and vendors for collaborating on relevant, accurate customer data, from which real insights can be extracted, all at a far lower price point?

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cointelegraph.com
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