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31 March 2020

NBA Team Auctioning Basketball Star's Jersey on Ethereum Blockchain - CoinDesk

NBA Team Auctioning Basketball Star's Jersey on Ethereum Blockchain - CoinDesk


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Alongside ethereum project incubator ConsenSys, the Kings announced today that it would be auctioning off team memorabilia live using an ethereum-based platform operated by Treum, a supply-chain product?

The platform will help ensure that all items being sold are authentic, said Tyler Mulvihill, Treum’s co-founder. .

“[Fans can] participate live in the game, [and] ultimately give them this experience where they can participate with verifiable proof right …[they] understand that what they are about to get is rea.”.

Kings chief technology officer Ryan Montoya told CoinDesk that the move is only the Kings’ latest foray into blockchain, noting that the team has accepted bitcoin since 2014 and offers other blockchain-based fan experience products. 

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