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Motley Fool adding $5M in Bitcoin to its ‘10X portfolio’ — has a $500K price target.

Financial and investment advisory giant The Motley Fool has announced it will invest $5 million into Bitcoin with the expectation that it will rise to $500,000.

Announced earlier today via a blog and Twitter post, the firm stated it won’t be “buying overpriced ETFs” but will be “buying Bitcoin directly.” Currently ranked fifth globally in the investing category according to SimilarWeb, and with 87 million website visits a month, The Motley Fool outlined three core reasons behind the purchase: that Bitcoin is a better store of value than gold, it's an effective hedge against inflation and that it has the potential to become a transactional asset.